The idea that gives life to the project is the conception of the campus as a “planet”, where all points of view and all visions are of great value and importance. In this way, a series of activities and awareness-raising actions are carried out on relevant topics such as the culture of peace, sustainability, the environment, interculturality, change and transformation.

These activities have a multidisciplinary character, which allows the exchange of ideas, debate and reflection among all university actors, with special emphasis on teachers, researchers and students from different subject areas and levels (degrees, masters, doctorates, faculties, etc.).

Planeta UAB is inspired by the elements of nature that many ancient cultures used to explain the world. These are different types of energy that are permanently interacting with each other. Based on them, a communication, training and awareness-raising strategy has been designed based on the following thematic pillars: 

– Water: Symbol of life, calm and well-being, it represents education in values and the culture of peace as a great challenge for our societies.

– Earth: Conceived as a space of crossing, mixing and interaction, it represents the interculturality that defines our societies and, therefore, our university.

– Air: From its meaning as a current or breeze that cleans places, it represents sustainability as a decisive and urgent challenge for our societies and the planet in general.

– Fire: Understood as the emission of light and heat, it represents the change and transformation that all societies need to advance and improve.

The project has the support of the Fons de Solidaritat of the Universitat Autònoma de Barcelona and is directed by Santiago Tejedor, director of the Gabinete de Comunicación y Educación. Cristina Pulido, Laura Cervi and Diana Sanjinés from the UAB Faculty of Communication Sciences; Buenaventura Guamis from the UAB Faculty of Veterinary Medicine; and José Carlos Remotti from the UAB Faculty of Law also collaborated in the project.

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For Santiago Tejedor, principal researcher, “the guide is conceived as a particular cartography, which seeks to delimit different territories and thematic scenarios where communication, education, science, culture and technology are interconnected and offer innumerable ways of learning and growth. This document is to be conceived as an unfinished dialogue or as an unfinished journey”.

Among the guest authors are Gabriel Jaraba, Felipe Chibás Ortiz, Laura Cervi, Cristina Pulido Rodríguez and Diana Sanjinés, who reflect on Unesco’s MIL university cities, the university as intercultural dialogue, gender equality and interculturality in educational spaces.

The guide also analyses the different activities in which Planeta UAB: El viaje al otro – Iguales en las diferencias has collaborated:

– The Journey to Peace, IX Conference on Communication, Travel and Adventure, and IX Conference on Disinformation and the Environment.

– Disinformation and the Environment Conference

– Day in defence of information

– The Invisibles. New Ways of Walking and Telling the World, 10th Conference on Communication, Travel and Adventure

– UAB Planet Hackathon  

In addition, from November 2020 to May 2021, a survey was carried out among 221 UAB (Universitat Autònoma de Barcelona) students to analyse day-to-day life on the university campus. They were asked about the relationships established between students and teachers and their perception of different topics such as gender, religion, learning, the use of technology in their studies and students’ rights.

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The participants, from Europe, Latin America and Asia, gave life to the various training activities of the Doctoral Summer School, which this year celebrated its ninth edition. During the event’s three days, participants reflected on topics such as digitalisation in journalism, media literacy and political communication.

On the first day, the inaugural conference was given by Claudio Celis Bueno from the Scuola Universitaria Superiore Sant’Anna Pisa (Italy). The researcher explained how content moderation is important for the protection of users in the online environment. In this line, he also spoke about the automation of common sense and the caution with which technology should be used for this purpose.

He was followed by Luis Miguel Pedrero from the Universidad de Nebrija (Spain), who addressed the subject of radio’s evolution and adaptation to the digital ecosystem. In this regard, the specialist highlighted the current boom in podcasting and pointed it out as a tool to reconnect radio with younger audiences. This conference was organised by the research group Gabinete de Comunicación y Educación.

This first day closed with the first Working Doctoral Group. Professor Carmina Crusafon from the UAB moderated the interventions of doctoral students Jordi Badia Perea, Juan Pablo Cannata Ramos, Javier Durán Ramírez and Carlos Peña Orozco. Each presented the progress of their doctoral research and received comments from their peers.

On 6 July, the second day of the Doctoral Summer School, the Journal Club was organised by the journal Anàlisi. In this space, the research projects ‘Venezuelan mass migration in Colombia: a study of news framing in reference cybermedia’, by Gabriel Lotero-Echeverri, Luis M. Romero-Rodríguez and M. Amor Pérez-Rodríguez, and ‘Cultural slow journalism in Spanish: Case studies from Spain, Mexico and Colombia’ by Carmen Peñafiel, Beatriz Zabalondo and Alazne Aiestaran were presented. In this way, the event participants had the opportunity to learn from the authors of the publications about the research process they carried out. They were also able to ask them questions that enriched the academic debate.

This was followed by two conferences. The first was ‘GMMP Who is in the news: Beijing +25 Balance – Global Media Monitoring Project’, given by Professor Mª Teresa Vera Balanza from the Universidad de Málaga (Spain) and organised by the research group Laboratorio de Periodismo y Comunicación para la Ciudadanía Plural (Laboratory of Journalism and Communication for Plural Citizenship). And the second was ‘Anti-feminist propaganda on the web as a political strategy: the case of Vox’, given by Professor Asunción Bernárdez of the Universidad Complutense de Madrid (Spain) and organised by the Observatory of Spanish fiction and new technologies (OFENT).

The second Working Doctoral Group was also held. The doctoral students Pedro Nicolás Aldana Afanador, Mariana Alencar Dornelles, Alicia Tamayo Rodríguez and Gabriel Torres Espinoza participated in this occasion. The interventions were moderated by Professor Santiago Giraldo Luque of the UAB.

The third day opened with the conference ‘Narrative Anatomy of Fake News in times of pandemic in Brazil’, given by Professor Fabiana Piccinin from the Universidade Federal de Santa Catarina (UFSC) (Brazil) and organised by the Laboratory for Prospective and Research in Communication (LAPREC) of the UAB. The specialist presented how disinformation about the coronavirus has grown in the South American country, and how politicians have promoted it.

On the last day, the third and fourth Working Doctoral Groups were held in parallel. One in Spanish and the other in English. The doctoral students participating in the first group were Eman Elsayed Elshamy, Jingya Hao, Engy Hassan Shaker, Ahmed Nazih Toubal and Wei Wang, and the moderator was Professor Laura Cervi from the UAB. The second group consisted of Alexandre Lavado Campas, Tomás Cajueiro, Olga Casado Rodríguez, César Eduardo Gordillo and Nelly Guamán Guadalima, and was moderated by Santiago Giraldo Luque.

Finally, the closing lecture was given in English by Luz Mar González-Arias from the Universidad de Oviedo (Spain). She presented ‘Communicating COVID-19: Media, Literary and Artistic Responses to Lockdown’. This presentation closed the series of reflections generated around the main theme of the Doctoral Summer School 2021, and opened lines of debate on, for example, the responsibility of the media in the media literacy of the population.

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