CrAL will target young people aged 14-19 to reinterpret and lead the production of audiovisual content. Secondary school teachers and trainers working in non-formal settings will be taught how to educate their students in reading, writing and creative audiovisual production to improve their media literacy and critical thinking skills. Parents and community members will also be involved in the project as active protagonists, in order to maximise the impact of CrAL at local, national and European level.

At UAB, the research is led by Santiago Tejedor, director of the Gabinete de Comunicación y Educación. This creative audiovisual laboratory is based on the methodology of creative audiovisual reading and writing, which has already been tested in secondary schools in Italy by the Central Institute of Sound and Audiovisual Assets (ICBSA) of the Italian Ministry of Culture.

The project will benefit from this experience, adapt it and extend it to four other countries: Spain, Greece, Croatia and Lithuania. 

CrAL is a project funded by Erasmus+ EACEA/34/2019: Social inclusion and common values. It will last for three years and, in addition to the UAB, it has the participation of ALL DIGITAL, (Belgium), EGInA (Italy), Istituto Centrale per I Beni Sonori e Audiovisivi (Italy), Hellenic Open University (Greece), Centre of Technical Culture Rijeka (Croatia) and Association Langas į ateitį (Lithuania).

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